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The RocketPD Podcast

Episode 16: Unlocking The Power of Fearless School Communications (w/Veronica V. Sopher)

A conversation about making school communications more trustworthy, welcoming, and manageable for leaders, staff, students, and families.

Episode
16
Duration
39:32
Published
Hosted by
Corey Murray
Featuring
Veronica V. Sopher — Former journalist and school district communications chief
Watch on YouTube

In this episode

Communicating with clarity and trust

Veronica V. Sopher explains what it means to tell a school’s story and shares steps staff can take to build trust, create a welcoming environment, and handle difficult communication more confidently.

About this episode

In Episode 16 of The RocketPD Podcast, Corey Murray speaks with Veronica V. Sopher about fearless school communications, including storytelling, family trust, and communication around sensitive topics.

Who it’s for

  • Superintendents
  • District communications leaders
  • Principals
  • School staff

What you’ll explore

  • Connect school storytelling with community trust.
  • Consider how welcoming environments support communication.
  • Identify practices for addressing sensitive topics.
  • Reflect on communication roles across school staff.

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