The RocketPD Podcast

Episode 14: Change Management in Schools: How to Promote Ownership Over Buy-In (w/Eric Sheninger)

A conversation about aligning leaders, staff, goals, communication, and support so change becomes work people can genuinely own.

Episode: 14
Duration: 38:50
Published: May 1, 2025
Hosted by: Corey Murray
Featuring: Eric Sheninger

Listen to the episode

Watch on YouTube

In this episode

Moving from buy-in to ownership

Eric Sheninger examines common reasons school change efforts fail and the difference between persuading people to accept a plan and involving them in shaping it. The episode considers how leaders can build trust, clarity, and participation around change.

About this episode

In Episode 14 of The RocketPD Podcast, Corey Murray speaks with Eric Sheninger about change management in schools and ways to move from buy-in toward shared ownership.

Who it’s for

Superintendents
Principals
District leadership teams
Operations leaders

What you’ll explore

Recognize common reasons change efforts fail.
Distinguish buy-in from ownership.
Consider how alignment and communication affect implementation.
Reflect on ways to involve stakeholders in change.

Read the companion article

RocketPD Community

Find this useful? Get more practical resources—free.

Join the RocketPD Community for free access to guides, webinars, playbooks, and practical resources built for K–12 educators.

Join the Community — Free